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 How many stores does fashion to figure have, Fashion To Figure is an American retailer that focuses exclusively on plus-size clothing and accessories.

Establishment

Fashion To Figure was founded by brothers Michael and Nicholas Kaplan, two of Lena Bryant's grandchildren. Their father, Stephen, was the president of Lane Bryant's company until its sale to The Limited Inc. 1982. 

Previously, Nicholas Kaplan served as division manager and buyer for Saks Fifth Avenue, general manager of marketing for Bluefly, and co-founder of Designer Warehouse Liquidation. series. Michael Kaplan worked as an analyst at Lazard and co-founded the online shopping community for plus-size women with RRE Ventures.

analysis

The first Fashion To Figure store opened at the Palisades Center in West Nyack, New York in October 2004. The first Fashion To Figure store opened at the Palisades Center in West Nyack, New York in October 2004. In 2011, Fashion To Figure had seven locations in New York and New Jersey. Two more stores are scheduled to open in fall 2011. The company launched its online store in 2010 to serve international customers.

The store caters exclusively to women and teens in sizes 12 to 26. The chain's name is based on a quote from Lena Bryant, founder of the plus-size women's clothing chain Lena Bryant. When asked in a 1950 interview by Bryant about the secret to her success, she said, "Never ask a woman to match her figure to fashion, you have to bring fashion into form."

Unlike most high-volume retailers, Fashion To Figure is not a vertically integrated retailer, but rather source its inventory from over a hundred sellers. The company's CEO, Michael Kaplan, believes that this allows it to provide plus-size consumers with more choices and a more flexible interaction with fashion trends, similar to fast fashion. Shoppers rely on the help of sales partners, known as "stylists," to choose the best colors and cuts for their personal needs. [5] In 2010, Fashion To Figure opened a store in Cross County Mall in partnership with PS and Wet Seal; It was later demolished in 2017 for Ulta Beauty and Sprint.

bankruptcy

In November 2017, B. Lane Inc., the parent company of Fashion To Figure, filed for Chapter 11 bankruptcy. In August 2020, Fashion to Figure sold for approximately $40 million to Saadia Group.

How many stores does fashion to figure have, Fashion to Figure is a growing fashion brand based on the premise that “Fashion is a state of mind, not a measure™.” From dresses to jeans, FTF is the ultimate destination for fashionistas in sizes 12 to 26 who want to look and feel their best.