How many locations are there of Planet Fitness, Planet Fitness (PFIP LLC) is an American franchisee and operator of fitness centers based in Hampton, New Hampshire. The company reported that it has 2,039 clubs, making it one of the largest fitness club franchises in terms of number of members and locations. It markets itself as a "judgment-free zone" aimed at novice and casual fitness users, and has been praised and criticized for its vibe. It is said to be the fastest growing fitness center in the country.
History
- In 1992, Michael and Mark Grundel, founders of Planet Fitness, bought the struggling Gold's Gym franchise in Dover, New Hampshire and eventually closed that original location, bringing in a third partner, current CEO Chris Rondo.
- In 2002, they purchased the rights to the Planet Fitness name from Rick Barks and renamed their franchise.
- Birx started his Planet Fitness gym in 1993 in Sunrise, Florida and eventually expanded it to three clubs, along with the Gold's Gym franchise.
Franchises
Planet Fitness began franchising units in 2003. Under a direct franchise, the initial franchise fee is $20,000, while the area development fee is $10,000. The Planet Fitness franchise fee is 7% of the total monthly and annual membership fee.
The net worth required to purchase a Planet Fitness franchise is $3,000,000, while the cash requirement is $1,500,000.
Statistics and international expansion
The company stated that as of 2019, there are 80 gyms owned by the company, and the rest are independently owned and operated.
- Club membership levels are $10 and $24.99 per month: The $10 per month tier includes access to cardio and strength equipment, unlimited group fitness education and pizza and bread once a month; The $24.99 per month ("Black Card") level allows members to bring one guest per day for free, access all Planet Fitness locations and access additional services, such as tanning booths, massage chairs, red light therapy, and hydromassage beds.
- Its second location opened in Toronto in early 2015. [37][38] In October 2015, the company opened its second international location in Santo Domingo, Dominican Republic.
- With the addition of a Planet Fitness store in Hawaii in January 2018, Planet Fitness had 1,500 locations with an estimated 10 million members in 50 states, the District of Columbia, the Dominican Republic, Mexico, Panama [41] and Canada. [40][34] In 2016, more than 90% of Planet Fitness locations were opened by existing franchisees.
Sponsorships
In October 2011, Planet Fitness reached an agreement with NBC to sponsor the network's reality show, The Biggest Loser beginning in the 2012 season. The show's contestants worked on Planet Fitness equipment and then at Planet Fitness lounges near their homes, where they worked with Planet fitness trainers.
- In March 2013, Planet Fitness partnered with 50 Cent to sell the "Street King" energy drink.
- Since December 2014, Planet Fitness has been the Official Sponsor of Dick Clark's New Year's Rockin' Eve on ABC.
- In April 2022, they are expected to sponsor Lugano at the 2022 Benetti Trucks Dirt Race.
- In March 2016, Planet Fitness partnered with STOMP Out Bullying, a national anti-bullying organization, and Boys and Girls Clubs of America to launch the company's national anti-bullying charitable initiative, The Judgment Free Generation. Also in 2016, the company donated more than $1 million to the program. Planet Fitness has also provided small "Free Zone Goods" gyms for Boys and Girls Clubs in Manchester, New Hampshire and Pasadena, California.
- In October 2017, Planet Fitness and its members raised $1 million, which it donated to Boys and Girls Clubs of America.
- In January 2020, Planet Fitness partnered with The Biggest Loser to be the official sponsor of the program's 2020 reboot.
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